As a profession, psychology has diversified a lot over the years. In fact, there are four principles that if adopted and practiced consistently will help the business development manager achieve a coherent and congruent management approach that delivers high performance and achieves outstanding results, not just within themselves, but indeed within the people around them as well.

Fulfilling the needs of employees should be the primary focus of companies and this could be in accordance with Maslow's hierarchy of needs in which it has been suggested that financial security, personal safety would be very important to humans followed by emotional need for social contact and connection and then we have esteem needs for social status and reputation.

The universal dimension for the study of cultural psychology uses behavioral patterns or cognitive psychology to gauge at how people are programmed to behave in certain situations and whether these behavioral patterns are common across cultures and if not, whether there are only culture specific behaviors.

In order to understand such differences and gaps between the behaviors of people you should have a good idea about the different career paths you can follow after earning your psychology degree. The study of consumer behavior in a systematic and even a scientific manner would be the basis of the psychology of consumers and consumerism.

Considering the marketing perspective, consumerism is advantageous as more consumers and increased buying behavior would mean more sales of products although the disadvantages of increased consumer spending would be minimal except that increased consumerism would also signal increased competition from other manufacturers.