A lot of people don't know the relation between colors and the mind, body and emotions. Thus the most essential features of consumer psychology from a marketing point of view are — creating the need for consumerism or for a specific product by advertising specific and unusual features of the product, developing the association between brands and products and offering attractive options such as discounts and sales to attract not just more consumers but also more sales.

Consumerism thus has a broad definition and can include a range of buying and business ergonomics behaviors, so finally consumerism is a 'kind of behavior' and that is how it is important to psychology and psychologists. With the growth of mass media and different forms and avenues of communication like radio, TV, newspapers, magazines, and of course the internet in the 20th century, advertising started becoming an important aspect for commercialization of products.

The universal dimension for the study of cultural psychology uses behavioral patterns or cognitive psychology to gauge at how people are programmed to behave in certain situations and whether these behavioral patterns are common across cultures and if not, whether there are only culture specific behaviors.

Take the time to develop your business psychological skills with your own personal development training program. The high performance business person develops and sharpens their skills in information sharing and communication as part of a never ending cycle of learning.

Thus consumer psychology which is based on demands and expectations for products and services are guided by these following factors of the extent of innovativeness of a company, the brand or reputation of the company and the performance of the business organization.