Psychology is concerned with studying and, hopefully, understanding human nature, behaviour and the workings of the brain. Fulfilling the needs of employees should be the primary focus of companies and this could be in accordance with Maslow's hierarchy of needs in which it has been suggested that financial security, personal safety would be very important to humans followed by emotional need for social contact and connection and then we have esteem needs for social status and reputation.

In this book we will discuss and contemplate the reality of human psychology and ethics and look into the abuses of power in government, government regulators and how over regulation to prevent criminality in business is a self-fulfilling prophecy and how we are making criminals out of hard-working men and women and our brightest entrepreneurs.

Culture has been defined as the accumulated experiences of a society as a whole that has been socially transmitted so the collective unconscious in Jungian terms would serve as a repository of cultural imprints that shape human behavior right from childhood.

Thus memory or retention is an important aspect of the psychology of advertising as only an advertisement that consumers can easily remember for a long time for its novelty or use of words, colors and figures will be the most effective. For this reason, the interior designer chosen to plan the space of the hotel, restaurant, spa or any other hospitality business must set on the theme and the experience the place wants to convey and choose the right colors accordingly.

Once products are developed, brand image and advertisements help in providing an association between products and companies and when consumers develop an element of familiarity with this association between brand Finngljf.Bloggersdelight.Dk name and product features, they tend to even want the product.