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They permit search engines to find your web page, which is crucial—particularly for many who use text-solely browsers or display screen readers. Description metadata is the textual description that a browser may use in your web page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines could not always use your meta description, but you will need to give them the choice.

The higher you rank in search results, the more individuals will find and go to your website. This means you could attain more prospects and earn more income for your corporation. If you need to increase web site visitors, attain more prospects, and improve conversions, search engine marketing (SEO) might help. Always describe your visible and video media using alt tags, or various text descriptions.