It merely sets the name of the browser tab, and Google and different search engines like google and yahoo use it when displaying the page in search results. The other benefit of descriptive URLs is that they typically include your target key phrase (or at least phrases and phrases from it). That said, don’t shoehorn key phrases into URLs if they look unnatural. Thus, you'll be able to infer search intent by looking on the commonalities between the present prime-ranking pages.

If you want to rank for a number of key phrases phrases along with your web design columbia sc site, you will want to make a separate webpage for every key phrase phrase you're focusing on. The placement of keywords all through your web site is perhaps one of the essential search engine optimization techniques. BUT make sure you don’t add ridiculous amounts of key phrases, particularly if they are unrelated as this can lead to your site being flagged as spam.

Search engine spiders are programmed to ignore ‘key phrase-stuffing’. Contrary to what the identify suggests, the meta title tag does not appear anyplace in your web page.